I agree with newyork, there shouldn't be 'games' in a relationship. If that's happening then it's a write off from the start because you aren't being true to yourself or the other person. You're putting on an act and a facade. It's childish.
And again, I agree that no girl will 'friendzone' you simply for being nice. Women, many times, will sum you up in the first 30 seconds. They will decide whether they find you attractive, whether your mannerisms are appealing right from the start. If they don't, they mentally write you off, and there's usually no way of getting back in. If I met a guy and he pulled the jerk thing right on meeting me because he thought that would make me curious about him, he's be dead wrong. He'd become an auto-writeoff, even if he was, in real life, a really nice guy. See what acting like an ass can do for you?
Live as if you were to die tomorrow. Learn as if you were to live forever. - Mohandas Gandhi