Big deal, tho. I've been on the receiving end of those words w/a friend & all kinds of other subtle things. Simply put, I felt guilty for feelings that I should have been grateful for and flattered by. Problems occurred recisely because I *didn't* take the bull by the horns & get our shit aired out asap.
Once that happened, there was some distance until we each got our emotions sorted out and boundaries in place. But now our friendship is stronger & more honest than ever.
If its a good relationship (this includes friendship), it can survive honesty with good intent. If it can't, let it go b/c its not worth the effort anyway.
My example is just for contrast. But I would agree that for most 'friendships', it wouldn't be worth the effort to go through this process. In my example, I have known this person for many years. I don't think I would go to this effort if this were a work acquaintance I am friendly with. I would just avoid this person.