It's not that counter-intuitive.. "competition"..
Who are they competing against? Other 10s..
Their self esteem comes from the male attention they get.., and how much more of it they get relative to other women and their immediate social circle..
Growing up.., she feels like this sexy g-ddess that guys can't seem to resist.. It's very flattering.., it's like she's floating in the clouds.., like she can have anything and anyone she wants..
That perception quickly gets shattered.. Eventually.., she's going to see guys paying more attention to women "other" than her.. And even worse.., those same men will "not" be paying attention to her!
She just transitioned from a blissful and comfortable reality.., to a brutal and rough reality.., seeking to find a way back into that blissful and comfortable reality..
She can:
1. Tell herself and try to convince herself of things that will make her feel better..
2. Compete with those women and get their male attention..
The first one sounds a lot like.. "ugh.., that skinny little b*tch.., she's just dressing slutty and she's such a whore anyway.. She's not better than me.., I'm way better.., guys are stupid"
She eventually realizes what she's doing.., and needs some actual validation and positive self esteem reinforcement.. So her natural instincts take over.., and she competes for male attention..
She's now faced with the very uncomfortable departure from her blissful and comfortable sanctuary.. She's no longer the object of everyone's desire.. She's confronted with the painful reality that there are other women (if not more) at least "equally" as attractive as her.. And she's confused on how to go about getting male attention..
Before.., she wouldn't have to do much.., it was flattering because she wasn't even trying.., but these gorgeous men would be interested in her.. Now that's not at all the case.. Some guys that approach her are good looking.., but other girls get more good looking guys! She might even want the guys that those other girls are getting attention from! And she's never really had to do anything to compete for male attention before! She doesn't know where to start!
So the first thing most women do is whore themselves out.., it's only natural.. It requires minimum mental effort and not too much creativity.. Wear a push-up bra to exaggerate what you're lacking.., high heals to give the illusion of longer and slimmer legs.., coordinate an outfit that shows off your ASSets.., plenty of shiny jewelry to catch people's eye.. and pray nothing rips.. She's showing X amount of skin? I'll show X+1 amount of skin.. It's the free market allowing for competition between women for male attention.., and they keep undercutting each other..
What happens when you're practically naked? What happens when you're competing with other women just as attractive who are also practically naked? You still haven't accomplished anything.. In economics.., they're both 10s.. The value they're advertising is physical.., and homogeneous (identical)..
While other less attractive women can find an edge over their competition with personality.., just by the nature of which men usually give 10s attention.., removes her ability to find that edge..
It pisses her off.. She's probably a great person.., but she feels that everyone just wants to get into her pants.., and there's no way to get a guy she wants or really monopolize male attention like she ones used to (and it makes her feel less attractive).. So she either loses hope.., or competes among less attractive women for a confidence boost..
She's very sexually frustrated.. She doesn't want to feel cheap or desperate or like a whore.. There's no shortage of guys who would want to date her.., but it doesn't mean that she sleeps with them.. She isn't sure which ones are just attracted to her because of her looks.. Most men that give her attention are.., so she's left with placing all men in that category..
Less attractive women don't really suffer from that problem.. They might be cute.., but they're not 10s.. They might think the same about all men.., but it's more form word of mouth and stereotypes than from personal experience.. These are not women who log on to facebook to find 60+ new friend requests a day.. The male attention they get form their looks alone as a percentage of the total male attention they get is significantly less than that of very attractive women.. Ego and the need for good self esteem might make less attractive women falsely complain about and tell themselves how men are just interested in them for sex.., but that's quite a funny statement coming from the inferior sexual good..
When a 10 does find a guy she likes.., she feels that the only hold she has over him is through sex.. Her life experiences up until this point have lead her to believe that this is mostly what got her male attention.., therefore.., it's pretty much what will keep him there.. Can you imagine how insecure this would make you when you are aware of all the other 10s out there? And there comes her dilemma..
If she is to compete for the sake of her ego and self esteem with other women.., she'll get more male attention.., but she'll also get a larger and richer pool of guys who just want to have sex with her.., her and anyone else who is equally or more attractive.. When she's in the mood for sex.., she might not be able to find an equally attractive guy or exactly the guy she wants.., but she can find someone she's not completely disgusted by to have sex with.. Even if she does find a guy she's very attracted to.., she will still have to compete among other 10s.., with sexual appeal as her selling point.. And if she doesn't get him.., it's a HUGE hit on her ego and self esteem.. That's why she doesn't try too hard.., so that if she doesn't get him.., she can just tell herself that she wasn't even really interested or trying to get him..
But as far as relationships.., rationally.., the guy can't do much better in terms of looks.. She's a 10.., that's maybe 4% of the population? Chances that he finds someone equally as attractive is slim.. But her lack of trust for men isn't irrational.., it's very very valid.. The overwhelming majority of the overwhelming amount of men that are interested in her.., are just interested in her because of sex.., her and those just as attractive as her.. So even when she finds a guy who really is interested in "her".., she finds it impossible to believe.. The less attractive the women.., the less realistic this belief is.., the easier it is for them to trust the intentions of men.. But the more attractive the women.., the more realistic this belief is (statistically).., and the harder it is for them to trust the intentions of men..
(side note: invariably.., some women who just read that last part will experience an ego-conflict and might tell themselves.. "aha! The harder I find it to trust men.., the more attractive I must be!" or "I trust him.., are you calling me ugly? I'm not ugly! I'm beautiful! Fcuk him! I don't trust him anymore!")
Anyway.., her dilemma is.., more pronounced than other women.. "I really like him.., and I don't want to lose him because he thinks I don't like him or that I'm not sexual or that I'm trying to use him and dump him in the friend-zone.., but at the same time.., I don't know if "he" really likes "me" for more than just the way I look.., and I don't want to emotionally invest and then get hurt.., and I'm not the kind of girl who just has casual sex.., what do I do?" (do you see how this dilemma is more pronounced for more attractive women? It's more realistic and valid for 10s to feel this way than it is for anyone less attractive)..
This is why 10s actually end up having fewer sexual partners than less attractive women..
Isn't that ironic and interesting?
Anyway.., both during a relationship and even while being single.., 10s are constantly competing to maintain their self esteem.., and it's a bigger blow to their ego and self esteem when a guy picks an other girl over her (because she no longer feels like a 10!).. During the relationship.., because of the majority of the men that have entered her life.., she is constantly doubtful about her partner's loyalty to her.., even more so than a less attractive woman..
(Side note: invariably.., some women who read that last part would have again thought.. "aha! If I don't trust him and question his loyalty to me like a crazy psycho.., that means I'm more attractive! Yay! I'm pretty!")