its not advertisments, actual articles written about him. He also writes articles in health magazines....not ads. I guess he's expensive because he is a trusted source. It can sometimes be hard to get an appointment. His clinic was proudly opened by our Charlie McCreevy a politician here in Ireland. I thought that was pretty good. but like we said nothing is fool proof, but my herbalist has a rep to uphold....that can only be good....i reckon he is the best of the best....i can't do any better than that for myself as far as i'm concerned. and i have seen good results