From what I read this works through association. You basically make a person re-live past good feelings and experiences and then subtley associate these feelings with yourself. You basically classicaly condition your date to associate you with positive feelings they experienced. I think Scorp will have more on this.
Personally I don't think this will work as well with logically driven men as with emotionally driven women. Men would be easier hypnotized with looks and pin point seduction.
Don't cry, don't regret and don't blame
Weak find the whip, willing find freedom
Towards the sun, carry your name
In warm hands you are given
Ask the wind for the way
Uncertainty's gone, your path will unravel
Accept all as it is and do not blame
God or the Devil
~Born to Live - Mavrik~